Yes is the short answer. Any time you are planing on generating money, you should have a plan. No plan means no real focus. There may be some 1/1000 percent of a chance you will succeed, but I haven't met them yet. If you have already started and have generated an income, record how. Doing so will give you material for use in expanding your business faster.
As you probably guessed, the scale of strategies behind promoting Clickbank products is much larger than the ClickBank itself. One thing you must understand is the fact that you need to choose your strategy based on the product, not what you know. Every product has a different audience and every audience requires a different approach, that’s why if you want to become a super affiliate on Clickbank, you need to learn these different strategies and choose the right one based on what you promote.